Annuities & Taxes

5 Takeaways on Annuities & Taxes

 

By Sam Deleo
Tucker Advisors Senior Content Specialist/Editor

First, let’s get this out of the way: Annuities are not all the same, nor are they for everyone. But if you are planning for your retirement, annuities can very effectively provide stable, long-term income.

The value that annuities can offer to retirees also extends to tax mitigation. You can use annuities as safe, tax-free havens for your savings as you build toward retirement. But it’s important to note that this tax-free status ends when you begin withdrawing from annuities. And the rates you pay then will scale as ordinary income, not a special lower rate, as with capital gains.

A qualified annuity means you have purchased the product with pre-tax dollars, while you would fund a non-qualified annuity with money that has already been taxed. Investors often fund qualified annuities from 401(k) plans, IRAs or other tax-deferred accounts. People can enjoy tax-free funding of a non-qualified annuity by using a Roth 401(k) or Roth IRA if specific guidelines are met.

Whether you purchase a qualified annuity or non-qualified annuity, the interest earnings will face the prevailing income tax rates at the time of the disbursements. Solely for the purposes of illustration, if you invested $100,000 and received $10,000 for 10 years, any money you receive above this amount will face income tax rates, regardless of whether it is a qualified or non-qualified annuity. This difference between your principal and this interest portion of the taxed annuity is often referred to as the “exclusion ratio.”1

The insurance issuer of the annuity will determine the exclusion ratio based on your life expectancy, so your monthly payments from a non-qualified annuity, for instance, would have a portion that is non-taxable and the interest portion, usually much smaller, that is subject to income tax rates. Additionally, if you live past your life expectancy, then 100 percent of your disbursements—which, remember, would now be more than the principal you paid for the annuity—are taxed as ordinary income.

Here are five other important tax considerations regarding annuities.

1. What if you withdraw from an annuity early?

You will most likely have to pay a 10-percent early withdrawal tax on any sum you withdraw from your annuity prior to age 59½. Some exceptions include:

– The owner dies
– The owner is disabled [within the guidelines of IRC 72 (m)(7)]2

– The gain on Pre-TEFRA contributions (prior to August 14, 1982)3

– It is a non-qualified immediate annuity, which begins its payout within a year of purchase
– 72(q) and 72(t) payments, where life-expectancy payments continue for five years or to age 59 ½, whichever take longer4

For the full list of exemptions to the early withdrawal tax, visit the IRS website section covering retirement plans and taxes on early distributions.

2. Can you transfer ownership of a non-qualified annuity?

You can transfer ownership by creating or subtracting joint owners, transferring the policy to a new owner, or reassigning the policy. When these ownership changes occur, the interest earnings at the time of the transfer are taxable to the original owner, and the 10-percent early withdrawal tax can apply if the original owner is not yet 59½. Exceptions include:

– Ownership is transferred from one spouse to another, or a spouse is deleted or added
– A divorce triggers the transfer of ownership
– The transfer is between the owner and his/her revocable (grantor) trust

Of course, it’s wise to think carefully about your grantor designations at the time of purchase.

3. What are the consequences of the LIFO policy (“last in, first out”) on taxing a non-qualified annuity?

The way the chronology of taxes occurs on a non-qualified annuity is as follows: First, your interest earnings are taxed; Secondly, your principal is taxed if it is a qualified annuity, but is received untaxed if it is a non-qualified annuity; and lastly, the insurer’s disbursements you receive are then taxed.

“This is the coveted feature of annuities,” says Tim Kilzer, business developer at Tucker Advisors, “to be able to still get paid with the insurer’s money after you have burned through all the principal investment you made on the policy in the first place, and then all the interest that money made. At this point, you are free and clear, you’re receiving the insurance company’s money. But that revenue has never been taxed, so you’ll still have to pay income tax on that money.”

4. What is the tax benefit of an immediate annuity, like a SPIA (single premium immediate annuity)?

 

Purchasing an immediate annuity gives you access to withdrawals in a much shorter time frame and, generally speaking, with a higher monthly income than a comparable fixed indexed annuity.

The insurance company applies a uniform tax across all of the payments in an immediate annuity, and that tax rate never changes. These annuities are great tools for people who want to retire immediately and may not have time to wait on a fixed income annuity, because they will know exactly what their income and tax rate will be going forward till the day they die.

5. Choosing the right taxable annuity depends on your individual circumstances?

The purpose of money dictates where you put it, and this applies to annuities, too.

“If I just want to grow money,” says Kilzer, “I can put it in a growth annuity with no income rider and the highest available rates and caps. It will be taxed by the LIFO sequence on a non-qualified annuity, or taxed as ordinary income on a qualified annuity. The fixed indexed annuity works great if I need deferred income but want guaranteed income for the rest of my life. And, if I need immediate income at the highest possible amount from that asset, and I don’t care about having access again to the principal, then a SPIA is the choice. I’ve seen plenty of people who have bought all three to serve different financial needs at different times in their lives.”

The way taxes affect annuities is a complex topic. There are many features and exceptions that that we did not cover here. Consequently, you should always review annuities with a certified financial planner or tax accountant during your assessment process, and certainly before selecting an annuity.

Tax and retirement planners can help you determine which tax preferences suit your portfolio, health circumstances and income timelines in the most beneficial manner to you. And then you will feel safe in choosing the annuity that best serves your situation.

 

Footnotes:
1. Annuities.org
2. Heather L. Schreiber, RICP
3. IBID
4. IBID

For Financial Professional Use Only.
Insurance-only agents are not licensed to offer investment advice.

 

 

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Join Tucker Advisors

Call 720-702-8811 or email COO Jason Lechuga at Jason.Lechuga@TuckerAdvisors.com

Why Are Older Adults Working Longer?

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(Video) Financial Advisor Video Marketing: Don’t Get Left Behind

(Video) Financial Advisor Video Marketing: Don’t Get Left Behind

Video Overview

Video Marketing: Don’t Get Left Behind
Tune in to see how we can bring powerful video to your brand

Tucker Advisors Video Marketing Expert Len Lorentz speaks about financial advisor video marketing best practices. Tune in to realize the full potential of video marketing on your prospects. 

This presentation was given at the Tucker Super Conference XVI in January of 2021 and is only for financial professional use. Insurance-only agents are not licensed to offer investment advice.

Video

Video Synopsis: Video Marketing For Financial Advisors

The 2nd biggest demographic using Facebook is the baby boomers. That is great news for financial advisor video marketing. We encourage advisors to use video and tell their story. People want to know who you are and what you do! Many advisors think that they don’t have a story or something exciting to share. We’re here to tell you that you’re wrong! You need to tell your story to your prospects because this is an industry built on making connections.

So much of finance marketing is trying to connect with your audience. Telling your story and taking pieces of interviews to create a visual representation of who you are and what you do adds a human element to your messaging. People don’t invest with bots, they invest with other people. Showing users who you are can and will lead to connections you never thought possible. As people, we have more in common than we don’t. Studies confirm that video has unparalleled power to break down walls, build connections, and get people to act.

When you talk about your financial advisory practice it’s necessary to talk about both the features and benefits of your practice. Our staff is very cognizant of this while we shoot and we encourage you to connect your past to your client’s future.

Other topics described in this session include:

-How long should my video be?

-Should I use my phone to make my videos?

-What should my video be about?

-What topics should I cover in my video? 

If you’d like to learn more you can schedule an appointment through the phone number below. 

Join Tucker Advisors

Call 720-702-8811 or email COO Jason Lechuga at Jason.Lechuga@TuckerAdvisors.com

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Why Are Older Adults Working Longer?

Why are older adults working longer?  By Sam DeleoTucker Advisors Senior Content Specialist/EditorWe are about to experience a major transformation of our labor force in the United States. Is it the change we want? Forty years ago, the federal government...

Maximizing Your Next Live Event with Brad Smith

Maximizing Your Live Event Hosted By Jordan CollinsTucker Advisors Senior Digital Marketing SpecialistIf you would like more information about booking Brad for your next live event, fill out the form below.Free Guide: High Profile Use of AnnuitiesCall 720-702-8811 or...

How to Grow on Twitter as a Financial Advisor

How to Grow on Twitter as a Financial Advisor  By Jordan CollinsTucker Advisors Senior Digital Marketing SpecialistTable of Contents Click the links below to jump to a client appreciation event page section specific to your needs.Why Twitter? Setting Up Your...
For Financial Professional Use Only. NOT INTENDED FOR VIEWING OR DISTRIBUTION TO THE PUBLIC. Insurance-only agents are not licensed to offer investment advice.
© 2020 Tucker Advisors | All Rights reserved.

Digital Marketing for Financial Advisors: SEO vs. PPC

How to Use Digital Marketing for Financial Advisory Firms

By Jordan Collins
Tucker Advisors Senior Digital Marketing Specialist

Are you looking into financial advisor digital marketing but don’t know where to start? Don’t worry, you’re in the right place. With all of the emails, social media ads, and traditional marketing claiming to double your ROI, it’s hard to know what to trust. There are more acronyms to learn than you have time for, and a simple solution that will bring in more leads is what you’re really after. 

You’re in luck.

We will be taking a look at the two primary branches of digital marketing today, which are SEO (search engine optimization) and PPC (pay per click), also referred to as search engine marketing (SEM). First, we will be taking a look at search engine optimization.

Search Engine Optimization

Everyday there are 3.5 billion searches on Google alone. With 87% of the United States population using the internet, there is constant web traffic searching, visiting, and buying on websites every day. Financial advisor digital marketing pushes some of that traffic to be directed to your website. In search engine optimization, your aim is to index your website and its’ posts under keywords that future users will search. This is done by submitting a sitemap to Google and having your pages crawled for indexing. Once they are indexed, they can pop up in user searches. Outside of indexing for your business name and location, you’ll want to rank for searches related to the topics and services your company offers. This way, searchers who are showing intent towards your business are given the option to view your site. This is where content marketing comes in.

Why do you click on the links and websites that you do?

They have the information that you are looking for.

Content marketing is all about giving the people what they want. For a financial advisor, this would be material that is appealing to your target demographic’s questions, concerns, or educational interests. It could be a retirement calculator, a white paper on what to do before retiring, or an educational video on getting the most out of Social Security. You want to create something that will be valuable or educational to your chosen audience because it will bring more traffic to your site. 

Pro Tip: Take your FAQs and turn them into content

Many of the questions you receive from prospects and leads can be turned into written, visual, or audio content. If a prospect isn’t asking you this question, they might be asking Google. With this in mind, you can take something that is usually a customer service inquiry and turn it into a touchpoint for someone to find you and see you as an expert on the topic.

You may be asking yourself, why put in all this work to give away my insights and knowledge for free?

This answer has three parts.

First and foremost, your competition and the worldwide web is already giving this information away for free. If someone searches Google or YouTube on a topic, chances are that there is an industry professional sharing their knowledge, marketing their services, and profiting. In short, this information is already out there and you want your name attached to it as an expert.

The second part of this answer is that oftentimes it isn’t totally free. For valuable downloads and content, most sites will have a form or information capture in exchange for the information they are providing. This is a great way to capture leads and take your website from a description of your business to a lead-generating machine. Note that the efficacy of financial advisor digital marketing is still dependent on the quality of your content, the usability of your site, the number of pieces you create, and many other variables that are constantly changing. If you are creating informational content that people enjoy, in time it will elevate you and your brand.

Lastly, SEO is a great long-term investment in the marketing of your financial advisory practice. With every new piece of content you index on Google, you are expanding your web property’s reach. One of the greatest advantages of SEO is that users are already searching for this information which is much different than seeing an advertisement. By creating new content on your website, you are raising awareness for what you do, becoming an authoritative voice on the topics relevant to your practice, and increasing web traffic, which is crucial to your lead generation.

Financial Advisor Digital Marketing: SEO Overview

SEO Pros

  • Free of cost
  • Long-term investment in site traffic
  • Higher-quality leads
  • More intentional than most marketing
  • Builds trust with your audience

SEO Cons

  • Time cost
  • Requires original content
  • Isn’t immediate
  • Won’t show up above ads in search

PPC (Pay Per Click) / SEM (Search Engine Marketing)

Every business has a message to spread. With search engine marketing, you can use your budget to decide where to spread it, who to spread it to, and how you would like them to respond. Deciding where your message will be served and the audience you’d like to see it are crucial topics to address before your campaign starts.

Pay per click ads are a great way to reach a specific audience based on who your offer appeals to, but there are large differences in how a Facebook ad will work in comparison to a Google ad. This has a lot to do with the different functions each site has. People looking to find information are more likely to search on Google or YouTube, in comparison to someone who is looking to interact with friends on Facebook. It’s crucial to understand this difference before running financial advisor digital marketing ads, because it will affect your budget, your targeting details, and the success of your campaign.

Advertisers have a variety of ad types and unique targeting to serve your message. Having an understanding of these ad types and what they can offer is important, because you will need to evaluate and optimize your ad spend’s efficacy once your campaign has had sufficient time to gather some data. Many advertisers see PPC as a short-term fix for a lack of organic traffic, but if you can optimize the ads to produce a positive return, it may be something that you can scale.

While SEO boasts a lot of upsides, paid ads offer the opportunity to influence prospects at the exact moment they are looking to buy. Being able to show up on the top of a page’s search results could be a crucial a-ha moment for a user interested in what you have to offer. Note that, depending on your product or service, people may be less likely to buy on social media. This is something you should take into account when planning your campaign.

A good alternative to posting an offer is promoting a tool or resource on your website and adding people who clicked your article to a remarketing list. This strategy works because the user has already signaled their interest in the topic surrounding what you do and build some familiarity with your site. Over time, they are qualifying their interest in working with you.

Another strategy used is doing keyword research and using tools to bid on your competitors’ keywords. Depending on your location, budget, and offerings, this can be a profitable strategy or a large waste of resources. We would suggest doing extensive research into what can be won and lost prior to committing to this strategy.

Financial Advisor Digital Marketing: PPC / SEM Overview

PPC / SEM Pros

  • Top-of-page results
  • Instant exposure
  • Can test quicker
  • Faster results
  • Different types of ads
  • Branding & visibility

PPC / SEM Cons

  • Cost (traffic stops when you stop paying)
  • Some people won’t ever click ads
  • Can lose efficacy over time
  • Need $ to make $
  • Upkeep of campaign health
  • Varies in efficacy from industry to industry

SEO or  PPC: What’s right for my financial advisory firm?

The best financial advisor digital marketing strategy is doing the right campaigns at the right times. As broad as that sounds, it’s quite simple. If you are looking to build your financial advisory practice online, you should be doing some of both. While they can both create demand around your services, they work in two fundamentally different ways. 

If you’re on a budget and want to get more website traffic for your firm, set out a plan to make written, visual, or audio content around subjects your prospective audience cares about. From here, you want to be sure that each new piece lives on your website and is spread through your social media channels to maximize the number of people who will see it. With some time spent indexing the pages, researching keyword volumes, and improving these pages, you can drive users to your site in a consistent way that will bring you leads, position you as an expert, and expand your practice’s influence.

If you need an immediate impact for a specific campaign, you will want to make a budget, plan around what actions you’d like taken from your ad, and be sure to set a plan to improve your ads over time. While this might seem like the “easier” of the two options, it’s very costly to invest in advertisements that have no ROI. You will need to be sure that you set clear goals prior to starting your campaign to assess whether it was a success or not.

Using SEO for long-term organic traffic growth and PPC for offerings people can take advantage of now will offer a lot in your sales process. Be sure to take the time to understand what outcomes you’d like from your digital marketing and start working backwards from there. This leads to intentional marketing that can grow your clients and your practice.

For Financial Professional Use Only. NOT INTENDED FOR VIEWING OR DISTRIBUTION TO THE PUBLIC. Insurance-only agents are not licensed to offer investment advice.
© 2021 Tucker Advisors | All Rights reserved.

 

tucker-advisors-client-appreciation-guide

Join Tucker Advisors

Call 720-702-8811 or email COO Jason Lechuga at Jason.Lechuga@TuckerAdvisors.com

Why Are Older Adults Working Longer?

Why are older adults working longer?  By Sam DeleoTucker Advisors Senior Content Specialist/EditorWe are about to experience a major transformation of our labor force in the United States. Is it the change we want? Forty years ago, the federal government...

Maximizing Your Next Live Event with Brad Smith

Maximizing Your Live Event Hosted By Jordan CollinsTucker Advisors Senior Digital Marketing SpecialistIf you would like more information about booking Brad for your next live event, fill out the form below.Free Guide: High Profile Use of AnnuitiesCall 720-702-8811 or...

How to Grow on Twitter as a Financial Advisor

How to Grow on Twitter as a Financial Advisor  By Jordan CollinsTucker Advisors Senior Digital Marketing SpecialistTable of Contents Click the links below to jump to a client appreciation event page section specific to your needs.Why Twitter? Setting Up Your...

7 Questions About the Market with Phil Kosmala

7 Questions About the Market with Phil Kosmala

Phil Kosmala, co-founder of Taiber Kosmala, looks ahead

By Sam DeLeo
Tucker Advisors Senior Content Specialist/Editor

Phil Kosmala, co-founder of Chicago-based Taiber Kosmala & Associates, LLC, has been in the investment consulting industry for over 20 years. In the early 1990s, he spent five years with the Securities and Exchange Commission (SEC) as an auditor of money management firms and registered investment advisors, which made for a natural extension into his later roles as chief compliance officer and manager of research & due diligence.

As an independent consulting firm, Taiber Kosmala & Associates (TKA) currently manages more than $13 billion in assets under advisement. TKA’s core investment team members average over 20 years of experience. 

Phil holds a bachelor’s degree in finance from DePaul University, has been awarded the CFA designation, and is a member of the CFA Institute and the CFA Society of Chicago. Kosmala has been quoted in various national media publications and has appeared at several financial industry conferences throughout his career. We were lucky enough to talk with him recently to get his thoughts on the current economy and how it affects our industry.

 

Q: Is it fair to say your outlook for the market is still largely positive, and if so, why?

A: Yes, definitely. We have a basket of recession indicators that we’ve followed and refined over the past 20 years and nearly every one of them is flashing green or “risk on.” It’s extremely rare to have a bear market without an accompanying recession—in fact, it’s only happened three times in the last 70 years.

Some of the key factors we look at are: Record levels of fiscal stimulus, including the latest $1.9 trillion bill, as economic data has been gaining momentum even without this latest stimulus; Record liquidity from the Federal Reserve, not just in terms of purchasing Treasury securities and mortgage securities, pushing interest rates down, but also the outright purchase of ETFs and corporate municipal bonds; Also, every central bank around the world, not just in the U.S., is engaging in activity similar to this, and that would include the European Central Bank, the Bank of Japan, and the Central Bank of China; Finally, one other important green light is the amount of cash sitting on the sidelines—unfortunately, the Fed also cut interest rates back to zero in March of 2020, so your average retail money market is yielding 0.01%—using the “Rule of 72,” that would mean it would take 7,200 years for your money to double.

 

Q: Why are tactical models necessary for financial advisors to consider in bull markets?

A: I would say that, not only were there three bear markets in otherwise booming economies, in 1962, 1966 and 1987, but there were also three close calls, in 1998, 2011 and 2018. So exogenous shocks can happen, and therefore, it’s always prudent to have some level of protection for portfolios. Secondly, a good tactical model will keep you in the market for most of its upside, so the cost of that insurance remains relatively low.

Q: The recent spike in bond markets caused some alarm—where do you see rates heading?

A: Rates will head higher because of all the stimulus and deficit spending. We currently have $28 trillion dollars in debt, so eventually rates will have to rise to compensate investors. That said, yields can’t run away too far or too fast, given the yield differential in the U.S compared to the rest of the world. For instance, 10-year U.S. Treasury yields in early March 2021 are in the 1.4% marker, whereas the 10-year German equivalent is at -.25%, and very weak fiscal countries like Spain and Italy, are at .34% and .68%, respectively, while Japan is at .13% for their 10-year bonds. So foreign investors will seek the safety of U.S. Treasury bonds, and that will help put a lid on interest rates in the short term. For the past 70 years, 10-Year U.S. Treasury Bonds have averaged 5.6%, so eventually the markets should revert back to the average. But that will take a long time to come to fruition. We should also keep a perspective on why rates are rising. Historically, when 10-year rates rise over 1% due to strong economic growth, stocks have produced positive returns in seven of the past eight yield surges since 1990.   

Q: Do you worry about increased inflation?

A: I’m going to quote my favorite economist here, Yogi Berra, who said, “When you come to a fork in the road, take it.” Our fiscal deficit and trade deficit are close to 20 percent of GDP. The Fed also changed its mandate in 2020 and no longer views 2% inflation as a ceiling, but as a target. Therefore, we do see inflation brewing, but not until the U.S. economy gets back to full employment, which likely is a problem for calendar 2022. Back to Yogi—at some point in 2022, the Fed is going to come to a fork in the road: Whether to raise interest rates to stop inflationary pressures, or let inflation run hot.

Q: What do you feel are the biggest risks for the market?

A: I’ll quote another one of my favorite economists, Mark Twain, who said, “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” So, the market is pricing in several things that may not be so in 2021, such as:

1. The vaccines will be effective and result in a surge of economic activity in the second half of 2021. (So, any disruption, due to virus mutations or adverse effects from the vaccine, would be met with an abrupt repricing of equities.)

2. The stimulus will continue to flow. (Now, that risk may actually come off the table if and when the latest $1.9 trillion stimulus money is distributed.)

3. Washington’s tax hikes are going to be slower. (The risk here would be that they are accelerated into 2021 for both corporate and individual.)

4. Interest rates will remain low. (The risk would be if the Fed is forced into action because of inflation earlier than the market anticipated.)

Q: What are the advantages of tactical vs. strategic models in relation to investing and retirement planning?

A: The benefits of strategic allocations (“buy and hold” type strategies) are clear if you have a long-term horizon, generally anything over 20 years. The powers of compounding, time and capitalism work in your favor. For tactical models, there’s an opportunity cost with the insurance, and you run the risk of not capturing all of the upside of a buy and hold strategy. However, tactical strategies should substantially mitigate those catastrophic drawdowns in your account. Both methods have their merits, and it really is a function of the risk tolerance and time horizon that determines which strategy is better for a particular client. Over the past decade, we’ve had the European debt crisis, the U.S downgrade in 2011, the “Flash Crash,” the trade war sell-off in 2018, the COVID-19 collapse. And yet, the market is up 13% for the last decade. Unfortunately, due to behavioral biases, most investors abandon their strategic plans at the wrong time (unfortunately, at market bottoms), as was the case last spring when $1.4 trillion flocked into money market funds and missed a 65% rally in the S&P 500 over the last nine-months-plus of 2020. 

Q: What other current market trends seem important for retirement planning?

A: The biggest issue we have right now is that the Fed has declared war on savers by adopting zero-interest rate policy twice in the past decade. Unfortunately, cutting interest rates to zero and artificially suppressing Treasury yields forces investors to take undue risk in order to stay ahead of potential inflationary pressures or to generate income. This distortion leads to bubbles, which we last saw in the Great Financial Crisis of 2008, or the Commodity Boom of the early 2000s, and arguably, what we’re seeing once again in the explosion of corporate and government debt spurred by abnormally low interest rates. Eventually, all that debt will have to be refinanced at a substantially higher rate, and that’s what caused the Great Financial Crisis of 2008 and 2009. We’re worried, down the line, that the Fed will produce a similar crisis to 2008-2009 when it decides it’s time to take the punch bowl away. And that’s another good reason to consider tactical investment models.

Back to the fork in the road from the esteemed economist Yogi Berra: In 2005 and 2006, the Fed raised interest rates quickly (and sharply) to stop inflationary pressures in housing, real estate and commodities—they stopped inflation, but also induced the collapse of over-levered financial markets. Stocks cratered, but bonds performed very well. The flip side of that is what happened in the 1960s, with the Great Society spending programs and the great costs of the Vietnam War, where the Federal Reserve and Congress let inflation run hot in order to pay back all the debt with cheaper currency. Stocks performed very well, but bonds suffered losses as inflation headed to double digit levels. Neither outcome is good, but they are two very different investment playbooks. A tactical approach can help adapt to the tough decisions the Fed and future sessions of Congress will have to address.

For Financial Professional Use Only. NOT INTENDED FOR VIEWING OR DISTRIBUTION TO THE PUBLIC. Insurance-only agents are not licensed to offer investment advice.
© 2020 Tucker Advisors | All Rights reserved.

 

Join Tucker Advisors

Call 720-702-8811 or email COO Jason Lechuga at Jason.Lechuga@TuckerAdvisors.com

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Why Are Older Adults Working Longer?

Why are older adults working longer?  By Sam DeleoTucker Advisors Senior Content Specialist/EditorWe are about to experience a major transformation of our labor force in the United States. Is it the change we want? Forty years ago, the federal government...

Maximizing Your Next Live Event with Brad Smith

Maximizing Your Live Event Hosted By Jordan CollinsTucker Advisors Senior Digital Marketing SpecialistIf you would like more information about booking Brad for your next live event, fill out the form below.Free Guide: High Profile Use of AnnuitiesCall 720-702-8811 or...

How to Grow on Twitter as a Financial Advisor

How to Grow on Twitter as a Financial Advisor  By Jordan CollinsTucker Advisors Senior Digital Marketing SpecialistTable of Contents Click the links below to jump to a client appreciation event page section specific to your needs.Why Twitter? Setting Up Your...

(Video) Don’t Be a Stumped Chump: Overcoming Client Objections

(Video) Don’t Be a Stumped Chump: Overcoming Client Objections

Video Overview

 Don’t Be a Stumped Chump
Learning to Overcome Client Objections with Karlan Tucker & Darren Petty

Karlan Tucker is joined by Tucker Financial President Darren Petty to discuss how they overcome client objections in their financial planning process. In this video, Karlan and Darren explain the idea of selling the hole and not the drill. By this, we mean that it is crucial to educate your clients on plans to fix their problems and not push products. Products may be the vehicle of your plan, but providing value and context for your process will leave you and your clientele with a great return.

This presentation was given at the Tucker Super Conference XVI in January of 2021 and is only for financial professional use. Insurance-only agents are not licensed to offer investment advice.

Video

Video Synopsis

At Tucker Advisors, we sell plans; not products. Every prospect we talk to has a unique situation that needs to be attended to. There are no one-size-fits-all solutions for someone’s financial future. With every client demonstrating the need for custom solutions, it is critical to understand their objections. In this video, Karlan and Darren tackle many of the common objections they receive when meeting with prospects. You can expect to learn a lot about how to navigate difficult conversations with clients and families as they plan for the future.

Some of the topics include:

-How to help prospects that don’t fully understand a product
-How to get to the core of a prospect’s questions
-How to talk about liquidity
-Where are the right prospects for your practice
-How to talk about fees
-When to talk about age
-What clients read from 3rd parties

Another word for a challenge is an opportunity. Objections are an opportunity to show your prospects that you know your stuff. By bringing their concerns about the financial planning process to you, they are trying to understand how you think and if you are the right person to help. The right financial advisor is the one that understands where their client is coming from and educates them on why or how a strategy will benefit them.

For many financial and insurance-based companies a good scare is worth more than good advice. We disagree with that type of thinking and believe it is more important to correctly inform prospects and give them confidence. Every prospect has concerns about investing their hard-earned money into the market. Darren and Karlan take you in depth as they show you how to take your prospect from a skeptic to a client.   

From here, Karlan and Darren dive into the nitty-gritty of common objections they receive from clients. These topics can range from product education to advisor compensation transparency. Strap in and get ready to fortify your practice with these thoughtful responses to client objections.

Join Tucker Advisors

Call 720-702-8811 or email COO Jason Lechuga at Jason.Lechuga@TuckerAdvisors.com

Explore Super Conference 2021

If you’re on this page, you probably missed the 2021 Tucker Super Conference. No problem! Click on the image below for access to all of our recorded sessions.

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Why Are Older Adults Working Longer?

Why are older adults working longer?  By Sam DeleoTucker Advisors Senior Content Specialist/EditorWe are about to experience a major transformation of our labor force in the United States. Is it the change we want? Forty years ago, the federal government...

Maximizing Your Next Live Event with Brad Smith

Maximizing Your Live Event Hosted By Jordan CollinsTucker Advisors Senior Digital Marketing SpecialistIf you would like more information about booking Brad for your next live event, fill out the form below.Free Guide: High Profile Use of AnnuitiesCall 720-702-8811 or...

How to Grow on Twitter as a Financial Advisor

How to Grow on Twitter as a Financial Advisor  By Jordan CollinsTucker Advisors Senior Digital Marketing SpecialistTable of Contents Click the links below to jump to a client appreciation event page section specific to your needs.Why Twitter? Setting Up Your...
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